Lee Jongkeun graduated from Chung-Ang University’s Department of Photography and the graduate school of the same university. He runs a photo and video production company called GuruVisual Co., Ltd., and also teaches advertising photography at his alma mater. He has long been actively engaged in product, architecture, and food photography, and has worked on many familiar advertising campaigns as a photographer. Architecture books that capture his vision include Korea Style, Hanok: The Korean House, and Hanok Today.